The House is proud to announce its acquisition by Extravaganza Beauty, marking an exciting new phase in the story of ROJA London and its journey of global growth.
ROJA London is celebrated around the world for modern British haute perfumery — where artistry, exceptional ingredients and craftsmanship come together to create unforgettable fragrance.
Now, alongside Extravaganza Beauty, ROJA London looks towards the future with a shared ambition to build on this heritage, reach new markets and audiences, and continue creating exceptional fragrance.
Audrey Minard will remain as Global CEO, continuing to lead the vision and strategy of the House, while Founder Roja Dove moves into a consultancy role, continuing to share his creative expertise and passion for perfumery.
A new chapter, with the same uncompromising spirit at the heart of ROJA London.
Read the exclusive story in WWD.
