MODERN HAUTE PERFUMERY
About ROJA London
An independent luxury fragrance house, Established in Mayfair, London in 2011 by Roja Dove.
Pioneers of haute perfumery, The House of ROJA is the authority of fine fragrance, crafted like precious jewellery.
Made in England, each piece will become an expression of your personality.
With great artistry, masterful expertise, and an uncompromising commitment to quality, ROJA create fragrances with rich longevity to cater to all styles and all desires.
Our Values
Brilliantly British
Independent, imaginative, and rooted in London — with elegance, eccentricity, and wit at the heart of everything we do.
Uncompromising Luxury
Our compositions are made without shortcuts — only the highest-quality ingredients, encased in signature crystal-adorned bottles.
Emotionally Memorable
Fragrances that stay with you — rich, long-lasting, and unforgettable. Each scent becomes part of your story.
The Art of Gifting
Every box, bottle, and coffret is a treasure — a sensorial experience, made to be shared or kept close.
The Roja Experience
Luxury is nothing without warmth. We welcome each client with joy, generosity, and personalized care — the British way.
The Founder
“I believe everyone deserves to smell incredible. Fragrance connects us to ourselves — it makes you stand taller, feel more confident, even a little sexier. That’s the magic I wanted to capture. ROJA LONDON was born from the idea that when you find a scent that speaks to you, it becomes part of who you are. Every product we create is made to be the very best — to help you feel your very best.” - ROJA DOVE.
Welcoming New Talents
Since launching in 2011, under the direction of Founder Roja Dove, ROJA have been the pioneer of haute perfumery.
Through his trainings, Roja Dove has dedicated his career to nurturing and educating new talent within the fragrance industry.
Embracing his legacy and knowledge, ROJA have collaborated with a new generation of Perfumers, guided by Roja Dove.
The new perfumers will express their unique creativity and talent through the launches of 2025 and beyond, continuing to build and express ROJA’s contemporary vision.
Discover Antoine's pieces: APEX EAU INTENSE and ISOLA VERDE.
Sustainability
In September 2024, ROJA were proud to be awarded The Butterfly Mark accreditation from Positive Luxury.
Positive Luxury helps businesses meet higher and higher standards, for people and nature. Their range of services help over 175 global brands, retailers and suppliers deliver real change and get real return on their sustainability investment – from operational efficiencies and resilience to trust-building communications.
Working with Positive Luxury, ROJA put in new processes and actions through a focus on:
• Clean formulations
• Vegan and Cruelty Free
• Conscious Partnership
• Made in England
• Recyclable Packaging
• Sustainably Sourced Ingredients
