COMING SOON
A shot of energy for The Aoud Collection, ROJA London get ready to welcome Espresso Aoud on February 18th. A new creation that brings an unexpected burst of energy to the iconic Aoud Collection. Rich, warm, and addictive, this gourmand composition reinterprets aoud through the comforting intensity of coffee. Stay tuned for more details.
CELEBRATING ISOLA SNOW
Underneath the iconic Christmas lights of Regent Street, ROJA London hosted a festive dinner at Cafe Royal to give an exclusive glimpse into the launches of 2026, and to celebrate the release of ISOLA SNOW PARFUM with guest Perfumer, Antoine Cotton.
FIND YOUR WINTER SUN
A new addition to The Isola Collection, ROJA London introduce ISOLA SNOW PARFUM.
From the comfort of a private plane, a remote island rises from the icy waters of the horizon. A breath-taking vista of glistening snow-cloaked mountains comes into view. Nestled in the mountainside, ISOLA SNOW welcomes you to a plush winter retreat.
LOSE YOURSELF IN THE INDULGENCE
As the city lights shimmer at night, you find yourself LOST IN PARIS. A moment of pure indulgence unfolds: rich Vanilla and Caramel melt into the skin, electrified by the luminous sparkle of Grand Marnier. Decadent and intoxicating, this is Paris after dark. Haute perfumery for the home, experience the indulgent scent of LOST IN PARIS, now available as luxurious fragrant candles and reed diffusers.
THE JEWEL OF RIYADH
ROJA LONDON invite you to discover the magic of modern British haute perfumery at our new flagship boutique in Solitaire Mall, Riyadh. Inspired by our signature crystal cap, the boutique transforms artistry into architecture — a jewel box of luxury fragrance where the full ROJA collection awaits, including our boutique-exclusive KINGDOM OF SAUDI ARABIA PARFUM.
Complete with a private consultation room offering personalised guidance, we look forward to welcoming you on your scent journey.
THE MAGIC OF PERFUME
ROJA London re-imagine the enchanting art of perfume through a limited-edition Harry Potter-inspired collection. Perfumery is a form of alchemy - a hidden art that awakens the imagination and conjures entire worlds with a single breath. Like wizardry, Perfumery harnesses mystery with mastery: Each note holds its own unique power, and when blended, magical stories unfold. Imbued with our signature sense of British luxury, ROJA London introduces two Harry Potter-inspired limited-editions, in collaboration with Warner Bros. Discovery Global Consumer Products.
THE EDIT
ROJA unveil The Women's Edit. A showcase of seven pieces which are most-loved by our female clientele, discover the different facets of femininity in fragrance, and discover which creation could become your signature scent.
AS TIMELESS AS DIAMONDS, AS MEMORABLE AS FRAGRANCE
For 10 magnificent years, No. 51 Burlington Arcade has been home to our flagship boutique. This October, a new chapter begins as we unveil a luxurious new concept at No. 4 - a setting as refined and exquisite as the fragrances within it.
A NEW COLLABORATION
Bringing a touch of British luxury to an iconic American store, London-based Perfume house ROJA welcome Neiman Marcus Parfum exclusively to Neiman Marcus. The two houses, united in their pursuit of refinement and sophistication, have forged a poetic synergy that fuels this stylish new creation.
PARADISE, AFTER HOURS
Since 2017, Elysium has captivated fragrance-lovers around the world with its powerful vision of olfactive paradise. Now, a new legend rises as ELYSIUM NOIR casts the iconic freshness of the Elysium accord into shadow. A darker, more sensual expression of a modern classic, this is paradise after midnight.
Elysium - Your World, Your Way.
ATHENIAN ADVENTURES
In the heart of the Athenian Riviera, ROJA welcomed guests on a sensorial journey to celebrate The Isola Collection — our series of olfactive postcards inspired by captivating island destinations. From golden sunsets to the scent of sea-kissed air, every moment reflected the spirit of travel, fantasy, and the dreamlike beauty captured in each fragrance. Thank you to our guests for joining us on this voyage of the senses.
LUXURY, LAYERED
One of the most enchanting words in perfumery, Oud is a precious ingredient extracted from the heart of the Agar Wood. A rare and exquisite material in haute perfumery, the richness and versatility of the note is why ROJA affectionately refer to it as "The Perfumer's Gold". Offering a diverse palette of perfumes, The Aoud Collection welcomes Oud-lovers to elevate your ROJA creation into a radiant experience by layering the transformative magic of AOUD EXTRAORDINAIRE with any other scent from the collection to create your own, personalised sillage.
LONDON CALLING
A balmy summer evening in London, ROJA welcomed guests to experience the beauty of The Isola Collection in the sumptuous surrounding of the Belvedere in London’s Holland Park. On the terrace, overlooking a secret garden in the heart of the city, the splendour of our olfactive islands came to live. A fitting escape - a transportive evening to a bucolic Italian vista, this was luxurious island life, captured the ROJA way.
POSTCARDS FROM COMO
In Como, on the iconic Terrazza Terminus, overlooking the lake in all its splendour, ROJA and Campomarzio70 celebrated the art of haute parfumerie through a refined, multisensory experience. At its heart: ISOLA VERDE, a new and exclusive creation, conceived to embody timeless elegance and quiet sophistication. A fragrance that evokes more than memory. It inhabits the moment.
SENSORY ESCAPES
The Isola Collection embodies the meeting of a place’s soul and the creator’s inspiration. ISOLA BLU, ISOLA SOL, OCEANIA and the latest olfactory escape, ISOLA VERDE, invite you to explore dreamlike horizons. A chic Mediterranean retreat or a golden-sand paradise, each creation is a sensory journey to an imaginary olfactive island, a luxurious destination to captivate your senses.
MARBELLA DREAMING
A golden evening beneath the Marbella sun, The Isola Collection came to life through an exquisite celebration. Fragrance lingered in the warm evening air, creating an intimate celebration for guests to explore our sun-drenched isles in fragrant form. A night to remember, infused with the spirit of escape, The Isola Collection introduced a passport to sensory bliss.
FOR YOUR TRAVELS
Because ROJA believe a little more luxe can be added into any situation, the House welcomes a dazzling new selection of Little Luxuries, exclusive to our online boutique. From 2ml Discovery Libraries to vacation-ready 10ml Travel Sprays, our new additions are the perfect companion to keeping you beautifully-scented throughout the summer months
NEW HORIZONS
OCEANIA is reinvented, unveiling its new olfactory expression in a pure perfume concentration. A fragrance of addictive, iodised freshness that immerses you in a wave of powerful emotions, OCEANIA breathes pure, bracing freshness onto your skin, like a sea breeze. A splash of Bergamot, Lime and Mandarin bursts around the fresh sweetness of a floral heart of Geranium and Jasmine.
Get Inspired
Elysium Pour Homme
Eau de Parfum
Elysium Pour Femme
Eau de Parfum
HARRY POTTER BURLINGTON 1819 LIMITED-EDITION
Eau de Parfum
Burlington 1819
Eau de Parfum
Aoud Extraordinaire
Parfum
