51 Pour Femme

Inspired by the ROJA customer, 51 is the scent of the quintessential uptown girl. With an eye for the the finest jewellery and a nose for the finest fragrances, living luxuriously is the only way she knows. A masterfully-crafted example of understated opulence, 51 is expertly-tailored to fit the woman who has it all. With an air of effortless grace she glides toward her personal playground – The Burlington Arcade.

• Top Notes: Bergamot, Lemon, Mandarin

• Heart Notes: Lily of the Valley, Rose de Mai, Gardenia, Orange Blossom, Jasmin de Grasse, Tuberose, Lily, Ylang Ylang, Raspberry

• Base Notes: Violet Leaves, Aniseed, Cinnamon, Clove, Patchouli, Casmir Wood, Sandalwood, Benzoin, Vanilla, Orris

“When I got the opportunity to open my own boutique, there was no question where I wanted it to be: The Burlington Arcade. Then came the challenge: How do I create the scent of the boutique?

I realised that the characters who frequent it are what has always made it what it is. On one side, I thought of our clientele, of the glamorous women that shop with us, so I blended an opulent bouquet with indulgent Vanilla and Casmir Wood.

On the other, I thought of how the Arcade has a cheeky, sexy past, so I took this quite literally and layered in hints of Fruits and Spices. The resulting fragrance is luxurious but it’s exciting – much like visiting the ROJA boutique itself.” - Roja Dove.